my services
Brand, web design and more for founders and growing brands.
strategy
Before design starts, we define direction. Through a brand questionnaire and research, I identify positioning, audience alignment, and visual goals so the design decisions have purpose.
direction
I translate strategy into visual territory. Two Moodboards and references to explore how your brand should look and feel before design begins.
identity
Your visual identity is built from the chosen direction. Logos, typography and colour systems are developed to work across real applications.
Concept presentation, refinement round, and finalisation of brand assets.
delivery
Your brand is prepared for real-world use. Final files, guidelines, mockups and starter templates are delivered with clear usage instructions.You leave ready to launch immediately.
what you receive
Everything delivered ready for real-world use.
• Primary logo
• Secondary logos and submarks
• Illustrations
• Logo files for web and print
Brand Assets
• Colour palette
• Typography system
• Brand styling & social direction
Visual Identity
• Brand guideline PDF
• Usage guidance
Guidelines
• 3 social media templates
• 3 mockups
Launch Assets
strategy
We go deeper into brand strategy, defining positioning, audience alignment, competetors and brand personality before any visuals are created.
direction
Multiple visual territories are explored to shape how your brand communicates across platforms and applications.
Three creative directions are developed and refined into a confident visual path.
identity
Complete identity system
What this means
Your brand identity is developed as a flexible system rather than a single logo.
Full logo suite, typography hierarchy, and colour system designed for scalability.
delivery
Your brand is prepared for real-world use. Final files, guidelines, mockups and starter templates are delivered with clear usage instructions.You leave ready to launch immediately.
what you receive
A complete extended brand system delivered ready for real-world use.
• Brand positioning foundation
• Directional strategy insights
Brand strategy
• Primary logo
• Secondary logos and submarks
• Extended logo variations
• Colour palette
• Typography system
Visual Identity
• Comprehensive brand guideline document
• Usage rules and brand consistency framework
Guidelines
• Social media styling
• 5 social templates
• Brand mockups
Launch Assets
Packaging designed to translate your brand into physical products and retail experiences.
Available as a standalone project or added onto any brand identity service.
• Product packaging design
• Labels and sleeves
• Box and mailer design
• Print-ready artwork setup
• Supplier-ready files
• Packaging manufatorers and consultant contact.
Packaging Design
Strategic website design focused on clarity, usability, and brand consistency online.
Can be completed independently or integrated alongside branding projects.
• Website design (Wix Studio / Squarespace, shopify, figma etc.)
• Landing pages
• Website visual direction
• Website graphics and banners
• Mobile responsive layouts
• simple SEO
*please note, I do not offer back end development. This is strictly design based.
Website Design
Additional brand assets to support marketing, launches, and day-to-day business needs.
Print and stationery
• Business cards
• Thank you cards
• Menus
• Posters
• event banners / name tags. etc
Digital assets
• Presentation design
• Social and campaign graphics
• Website banners
Brand extensions
• Merchandise design
• Illustration and pattern design
Ongoing and Supporting Design