Academic Project's
LOUD IN PUBLIC is an academic campaign project completed during my Master’s module Digital Media. The project explores how humour, social media, and bold “risky” marketing can engage young audiences (14–25) in conversations around mental health. It aims to encourage openness, reduce stigma, and make speaking up feel more approachable.
HEADSPACE STUDENT
Headspace student was my final major project in my third year of my undergraduate degree in 2024. In response to an open brief i wanted to create something from an existing brand that would better support Gen-Z students and young adults struggling with grief, mental health or loneliness while studying or after graduating. I created an extended logo, completely new additions to the existing app and website (See here), campaign posters, social media posts and motion design for social media.
GOD, PRETTY PLEASE!
God pretty please was a result of my first ever project when starting my masters. Each student ws assigned a shape and asked to create something in the space of a week that related the shape to something we had a current interest in or inspires us. I linked the shape square and christianity together. I gathered information about synonyms of s square; mathematics, community, balance etc and linked those directly to christianity and the bible. As a result i created an eight page zine in a collage style design based off of each subject.
BREATH OF FRESH AIR
Breath of fresh air was an academic project i created inspired by editorial design, minimal typography and my own film photography. This seven page zine was dedicated to my partner a personalised poem spread between each page with minimal imagery and editorial styled type. All photography in this zine was done by me and so was the poem itself. I created this to practice another style i wasn’t confident in being minimal editorial design to grasp how layout can change the style of a design drastically.
LETTERS TO THE ONES I LOVE
‘Letters to the Ones I Love’ is a one-week academic project created as a tribute to the people I love, two of whom have passed away. The project was completed during a period of multiple close family losses within the space of a year, where I found myself struggling to process grief and its impact on my mental health. In response, I created a poem zine as a form of positive expression and emotional release.
Each piece takes the form of a letter written from me to that person. These letters were then translated into a self-made coded language. Every letter was assigned a specific colour, and the colour abbreviations became the new written system, replacing traditional text. This process allowed the words to exist privately yet visibly, transforming personal grief into an abstract, visual language.
